Promoting positive body image in the Philippines.
Unilever was launching a brand-new project to positively influence the beauty sector in the Philippines however they required offshore Jamstack capability and didn’t have any. This is where Neem came in.
Neem quickly and efficiently established offshore Jamstack capability and delivered a full website with CMS. Neem also provided full project management and CMS training to the content team who would add images and content throughout the site. Jamstack was chosen due to its flexibility, site speed, fantastic CMS and SEO features. It also allows for low-cost innovation solutions moving forward.
As a result, the Philippines beauty hub is #1 on share a voice, outranking cosmo Philippines. PBH is #2 on crown peak leader board. The site is now 850+ pages and growing. PBH continues to exceed its targets for site traffic, consumer engagement and listing on paid and unpaid search.
Due to its fantastic performance, a number of Unilever brand sites have been shut down in the Philippines with brands now directing traffic to the beauty hub site. This continues to promote a positive body and beauty image in the Philippines impacting a generation.