SodaStream partnered with Neem to modernise its global retail presence through digital shelf optimisation, addressing declining visibility and outdated product content across key retail platforms.
With consumer behaviour shifting rapidly to mobile-first shopping, the brand needed a more effective way to communicate product value and drive conversion in fast-scrolling environments.
Overview
SodaStream, the world’s leading sparkling water brand, required a strategic shift toward mobile-first commerce to remain competitive.
Neem redesigned SodaStream’s digital retail ecosystem, implementing Mobile Ready Hero Images (MRHI) and modular Amazon design systems as part of a broader digital shelf optimisation strategy.
This transformation improved product discoverability, enhanced brand consistency, and delivered measurable commercial impact across global markets.
Client Snapshot
- Client: SodaStream (Global FMCG Brand)
- Industry: FMCG – Home Carbonation & Beverages
- Type: Digital Commerce Optimisation & Global Asset Rollout
- Challenge: Desktop-centric assets failing to convert on mobile.
Services delivered
- Digital commerce strategy
- Mobile Ready Hero Images (MRHI)
- Digital asset production
- Amazon store design systems
- Brand identity rollout
Neem partnered with SodaStream to deliver digital shelf optimisation at scale, ensuring consistent, mobile-ready brand assets across global retail environments.
“Neem helped us transform the way our products appear across digital retail platforms. The new mobile-ready assets and design systems not only improved the customer experience but also delivered measurable commercial impact.”
– Madalina Covaciu
Head of eCommerce and Digital Marketing,
PepsiCo
“An absolute game changer of a quote goes here over a few lines… probably three for best”
The Challenge
SodaStream’s digital assets were originally designed for desktop environments, creating friction as consumer behaviour shifted toward mobile shopping.
On a 6-inch smartphone screen, standard product imagery often appeared cluttered, making key benefits difficult to read.
This exposed a critical gap in digital shelf optimisation, where content was not designed for mobile-first engagement.
Key pain points:
Reduced Clarity: Essential product details were lost in fast-scroll environments.
Visibility Decline: Outdated content negatively impacted organic rankings on Amazon and retail platforms.
Internal Inefficiency: The absence of a modular design system slowed global content deployment.
The Neem Approachto Performance-driven Digital Shelf Optimisation
Neem implemented a design-led process focused on digital shelf optimisation, ensuring SodaStream’s retail presence was both visually premium and commercially effective.
1. Digital Shelf & Search Optimisation:
Neem conducted a deep-dive analysis into product performance and search visibility.
By identifying priority SKUs and search opportunities, we built a strategy focused on improving discoverability and reclaiming category leadership.
2. Mobile Ready Hero Images (MRHI):
Using the Rhino tool for validation, Neem redesigned hero imagery specifically for mobile-first shoppers.
These visuals use a stripped-back design approach to highlight brand, variant, and size – ensuring clarity within milliseconds of scrolling.
This made digital shelf optimisation measurable and performance-driven.
3. Scalable Amazon Design Systems:
Neem developed a modular design system for SodaStream’s Amazon Brand Stores.
This included reusable layouts and structured navigation patterns, enabling global teams to deploy consistent, high-quality content at speed.
1. Digital Shelf & Search Optimisation:
Neem conducted a deep-dive analysis into product performance and search visibility.
By identifying priority SKUs and search opportunities, we built a strategy focused on improving discoverability and reclaiming category leadership.
2. Mobile Ready Hero Images (MRHI):
Using the Rhino tool for validation, Neem redesigned hero imagery specifically for mobile-first shoppers.
These visuals use a stripped-back design approach to highlight brand, variant, and size – ensuring clarity within milliseconds of scrolling.
This made digital shelf optimisation measurable and performance-driven.
3. Scalable Amazon Design Systems:
Neem developed a modular design system for SodaStream’s Amazon Brand Stores.
This included reusable layouts and structured navigation patterns, enabling global teams to deploy consistent, high-quality content at speed.
Key Capabilities
To deliver this digital shelf optimisation programme, Neem provided:
Digital Commerce Strategy: Frameworks to improve product discoverability across platforms.
Mobile Ready Hero Images (MRHI): Mobile-first visuals designed for high-speed scrolling environments.
Digital Asset Production: A scalable content library supporting 40+ products across markets.
Amazon Store Design Systems: Modular storefront layouts ensuring global consistency.
Brand Identity Rollout: Unified visual storytelling across DTC and retail channels.
Impact & Outcomes: Quantifiable Commercial Success with Digital Shelf Optimisation
The digital shelf optimisation strategy delivered immediate ROI and long-term operational efficiency.
Double-Digit Sales Growth: MRHI and optimised content drove measurable growth across US categories.
Dominant Market Visibility: Search-optimised assets improved organic rankings across key product categories.
Global Brand Consistency: A modular design system enabled a unified brand experience across US and European markets.
Modernised Brand Perception: High-quality imagery and clean UI aligned the digital experience with SodaStream’s premium positioning.
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