An entrepreneur partnered with Neem to bring a new idea to life – developing a roadside assistance app designed to transform how drivers access immediate, local support.

The ambition was to replace fragmented, informal systems with a seamless, on-demand platform that connects drivers with nearby professionals for quick and reliable assistance.

Overview:

The engagement focused on translating this concept into a fully realised product.

Neem defined the Ontu brand, developed its identity, and engineered a bespoke, Uber-like roadside assistance app that connects drivers with local professionals in real time.

By combining intuitive UX, API-driven data integration, and cross-platform mobile development, the platform delivers a structured, scalable alternative to informal roadside support networks.

Client Snapshot

Client: Entrepreneur-led venture (Ontu)
Industry: CPGs and Global Brands
Type: Application Development
Challenge: Build a scalable solution for roadside assistance from scratch.

Services delivered

Software development
Brand design
Two cross-platform mobile applications (provider and user)

Neem partnered with Ontu to develop a new app that would replace existing Whatsapp groups and streamline the process for drivers to get quality, local roadside assistance when they needed it.

“An absolute game changer of a quote goes here over a few lines… probably three for best”

The Challenge: Building a Roadside Assistance App from Scratch to Disrupt the Industry

The roadside assistance market was already dominated by established providers, but key service gaps remained.

For common issues such as tyre changes, drivers relied on inefficient and unstructured communication channels.

The challenge was not just to improve an existing system, but to design and build a new roadside assistance app from the ground up, while ensuring simplicity, trust, and adoption.

1. Fragmented User Experience: Existing solutions relied on WhatsApp groups and phone calls, creating friction and inefficiency.

2. Complex User Journeys: The app needed to work seamlessly for both drivers and service providers with minimal technical effort.

3. Location and Privacy Challenges: Accurate and secure location sharing was critical for real-time assistance.

4. Information Accuracy: Drivers needed to communicate precise vehicle details to ensure successful service delivery.

The Core Challenge

Design and deliver a scalable roadside assistance app that simplifies user interaction while enabling real-time, location-based support.

The Neem Approach: From Concept to Scalable Platform

Neem implemented a structured, user-first approach to design and build the roadside assistance app, working closely with the founder to translate the concept into a scalable product.

1. User Journey Mapping:

Neem constructed detailed user journeys and wireframes to establish a clear blueprint before development began.

2. High-fidelity Design:

The platform was designed with a strong focus on usability, ensuring an intuitive and frictionless experience for all users.

3. API Integration and Data Enablement:

Neem integrated relevant APIs to streamline access to vehicle data, location services, and user inputs—improving accuracy and efficiency.

4. Cross-platform Mobile Development:

Two fully functional apps were developed for drivers and service providers, ensuring accessibility across both Apple and Android platforms.

1. User Journey Mapping:

Neem constructed detailed user journeys and wireframes to establish a clear blueprint before development began.

2. High-fidelity Design:

The platform was designed with a strong focus on usability, ensuring an intuitive and frictionless experience for all users.

3. API Integration and Data Enablement:

Neem integrated relevant APIs to streamline access to vehicle data, location services, and user inputs—improving accuracy and efficiency.

4. Cross-platform Mobile Development:

Two fully functional apps were developed for drivers and service providers, ensuring accessibility across both Apple and Android platforms.

Key Capabilities

To deliver this roadside assistance app, Neem provided:

Multi-method Authentication API: Enabled secure and flexible user authentication, including Apple and Facebook login.

Two Cross-platform Mobile Applications: Developed dedicated apps for drivers and service providers, ensuring seamless usability across devices.

Digital Brand Creation: Created the Ontu brand, including logo, typography, and visual identity.

User-intuitive Interface: Designed an interface that simplifies communication and improves adoption.

Impact & Outcomes: Roadside Assistance App Results

The roadside assistance app introduced a structured, scalable alternative to informal roadside support networks.

Improved User Experience: Drivers can now request assistance quickly through a simple, intuitive interface.

Real-time Assistance: The platform connects users with nearby professionals for faster response times.

Streamlined Communication: Eliminates reliance on fragmented channels such as WhatsApp groups.

Scalable Platform Foundation: Built to support future growth, additional services, and wider geographic expansion.

Have an idea for a mobile app?

Neem helps organisations design and develop scalable platforms like this roadside assistance app, combining user-centric design with robust engineering.