Unilever set out to build a digital platform to promote positive body image in the Philippines, requiring specialised offshore Jamstack capability to support the initiative.
With no existing Jamstack expertise available, the need was to establish a scalable and efficient development capability that could deliver a high-performing website. The objective was to create a flexible, fast, and SEO-friendly platform to support content growth and consumer engagement.
To achieve this, Neem established the required development capability and delivered a complete digital solution.
Overview:
The engagement focused on enabling a distributed Jamstack development setup to support the creation and growth of a content-driven website.
Neem delivered:
- Offshore Jamstack capability setup
- A full website with CMS
- Project management across delivery
- CMS training for content teams
JamJamstack was selected for its flexibility, site speed, and strong SEO features – creating a foundation for scalable digital growth.
Client Snapshot
- Client: Unilever
- Industry: FMCG
- Type: Jamstack capability enablement and website development
- Challenge: Lack of in-house Jamstack expertise for a new digital initiative
Services delivered
- Offshore Jamstack capability setup
- Website development with CMS
- Project management
- CMS training
Neem enabled Unilever to establish a reliable development capability, supporting the launch and growth of a high-performing digital platform.
“An absolute game changer of a quote goes here over a few lines… probably three for best”
The Challenge: Lack of Jamstack Capability
Unilever required a modern digital platform but lacked the necessary Jamstack expertise.
Key challenges included:
1. No Existing Capability: No offshore Jamstack capability in place
2. New Digital Initiative: Requirement to launch a new platform
3. Scalability Needs: Platform needed to support ongoing content growth
4. Performance Expectations: High standards for speed, SEO, and flexibility
The challenge was to establish offshore Jamstack capability while delivering a fully functional website.
The Neem Approach: Building Offshore Jamstack Capability
Neem focused on quickly establishing capability while ensuring high-quality delivery.
1. Rapid Capability Setup:
- Established offshore Jamstack capability
- Enabled immediate development support
2. Website Development with CMS:
- Delivered a full website with content management system
- Enabled content teams to manage and update the platform
3. Project Management:
- Managed end-to-end delivery
- Ensured efficient execution
4. CMS Training for Content Teams:
- Trained teams to upload images and content
- Enabled ongoing content updates
5. Jamstack-driven Performance:
- Leveraged Jamstack for flexibility and site speed
- Enabled strong SEO performance and future scalability
This approach ensured that offshore Jamstack capability was both established and operationalised effectively.
1. Rapid Capability Setup:
- Established offshore Jamstack capability
- Enabled immediate development support
2. Website Development with CMS:
- Delivered a full website with content management system
- Enabled content teams to manage and update the platform
3. Project Management:
- Managed end-to-end delivery
- Ensured efficient execution
4. CMS Training for Content Teams:
- Trained teams to upload images and content
- Enabled ongoing content updates
5. Jamstack-driven Performance:
- Leveraged Jamstack for flexibility and site speed
- Enabled strong SEO performance and future scalability
This approach ensured that offshore Jamstack capability was both established and operationalised effectively.
Key Capabilities
To enable offshore Jamstack capability, Neem delivered a structured set of capabilities:
Offshore Jamstack Capability: Dedicated development capability established
Website with CMS: Content-driven platform for ongoing updates
Project Management: End-to-end delivery oversight
CMS Training: Empowering internal teams for content management
Impact & Outcomes: Performance at Scale
The solution delivered strong performance and measurable digital impact.
Market Performance:
- #1 on share of voice
- Outranking Cosmo Philippines
Platform Growth: 850+ pages and growing
Search Performance:
- #2 on Crownpeak leaderboard
- Strong performance across paid and organic search
Engagement & Reach: Increased site traffic and consumer engagement
Platform Consolidation: Multiple Unilever brand sites redirected to the hub
The platform continues to deliver value, supported by offshore Jamstack capability.
Looking to build scalable digital platforms with offshore Jamstack capability?
Neem helps organisations deliver high-performance websites with flexibility and speed.
Speak to our team today.
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