Rebranding traceability in Africa.
Capture Solutions provide reliable digital verification and traceability tools to ensure fairer, more ethical supply chains and international operations. However, there was an issue. Due to significant growth in Africa and with major global suppliers coming on board as partners, it had become very confusing for Capture Solutions to explain who they were and what they did. Beyond this, they wanted to be able to share their vision for a better future for all, to make a difference in Africa and beyond.
Neem conducted a full rebrand including industry research, stakeholder interviews and a complete re-brand visually, a new tone of voice and a clear and concise mission statement and values for the business giving them the framework to continue growing.
The new brand was rolled out across all touch points of the business and resulted in a new Jamstack website. Following the re-brand Capture Solutions have continued to grow and make a real impact ensuring a better future for all through genuine verification and traceability tools.